Latest News
Platform updates
Platform Updates•8 min read
Pinterest Acquires tvScientific: Unlocking CTV Performance Ads for Marketers
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Riley Donovan•Jan 12, 2026
Platform Updates•10 min read
Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands
Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.
Casey Mitchell•Jan 10, 2026
Social media trends
Social Media Trends•8 min read
Gen Alpha Hits 16 in 2026: Reshaping Social Media Marketing Strategies
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Sasha Rivera•Jan 11, 2026
Influencer Strategies•10 min read
6 Influencer Marketing Shifts Reshaping Brands in 2026
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Aria Bennett•Jan 11, 2026
Creator economy
Creator Economy•10 min read
Creator Economy M&A Boom: 17% Surge Reshapes Marketing in 2026
Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
Ethan Caldwell•Jan 13, 2026
Creator Economy•8 min read
New AI Opt-Out Guide: Protecting Creators from Training Data in 2026
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
Olivia Grant•Jan 12, 2026
Editor's Picks
Creator Economy M&A Boom: 17% Surge Reshapes Marketing in 2026
Ethan Caldwell
Pinterest Acquires tvScientific: Unlocking CTV Performance Ads for Marketers
Riley Donovan
New AI Opt-Out Guide: Protecting Creators from Training Data in 2026
Olivia Grant
Google's UCP Launches: AI Agents Transforming Commerce for Marketers
Mia Chen
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