Latest updates and trends from the social media marketing industry
YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.
TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.
Meta AI now integrates real-time news from CNN, Fox News, and major publishers, reshaping how brands leverage AI for content discovery and audience engagement in 2025.
Meta's newest feature allowing Threads users to import followers from X could fundamentally change how brands build audiences across platforms, with early adoption showing 67% faster growth rates.
Instagram's new "Restyle" AI feature is transforming story marketing as brands pivot to AI-powered content creation. Early results show 34% higher engagement rates.
Marketing teams abandon AI secrecy as transparent prompt sharing drives 89% faster campaign development and sparks industry-wide creativity revolution.
New IAB data reveals creator economy jobs have grown 10x since 2008, spreading beyond Silicon Valley to emerging hubs in Austin, Nashville, and Miami. This geographic shift is reshaping marketing strategies.
ChatGPT and AI apps are becoming major news distribution channels, forcing marketers to rethink content strategies as 2025 sees 340% surge in AI-mediated content consumption.
Meta's new AI content disclosure mandate forces $2.3B compliance overhaul as brands scramble for transparency standards before December deadlines.
Discord's new Creator Economy 2.0 program is generating 340% revenue increases for participants, with small creators outpacing established ones by 200%.
While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.
