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2 results for "2025 marketing trends"

New Study Reveals UGC's Hidden Limits: FGC Drives Real Brand Engagement in 2025

A fresh study from India's Goa Institute of Management upends the UGC hype, showing no direct link to engagement while firm-created content builds trust and loyalty. Marketers, rethink your strategies before chasing viral user posts.

Rebecca Finley•Dec 28, 2025

platforms•8 min read

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities

Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.

Harper Kline•Nov 10, 2025