Creator Economy•8 min read
2026 Signals End of Honeymoon for Creator Content and GenAI: Brands Push for ROI Accountability
The buzz around creator campaigns and AI-generated ads is cooling fast in 2026. With brands demanding standardized metrics and facing new regulations, marketers need to rethink strategies to ensure real returns—explore the shifts and how to navigate them.
Taylor Voss•Jan 1, 2026