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2 results for "AR marketing"

Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands

Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.

Casey Mitchell•Jan 10, 2026

AI Marketing•8 min read

Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands

Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.

Sophia Lee•Dec 23, 2025