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10 results for "Content Strategy"

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery
platforms8 min read

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery

Meta's $50M AI licensing deals with publishers like CNN and People Inc. are creating new brand discovery opportunities through Meta AI. What marketers need to know about this game-changing shift.

Rachel ThompsonDec 6, 2025
Meta's AI Moderation Overhaul: Safeguarding Brands in 2026
Platform Updates8 min read

Meta's AI Moderation Overhaul: Safeguarding Brands in 2026

Meta is ditching human moderators for AI to catch scams and violations faster. But what does this mean for your ad campaigns and content strategy? Dive into the shifts, stats, and steps marketers can't ignore this year.

Sierra NovakMar 20, 2026
Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026
Social Commerce8 min read

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026

Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.

Liam HartleyJan 8, 2026
Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note
Social Commerce10 min read

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note

Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.

Alex RiveraJan 4, 2026
X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil
Platform Updates8 min read

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil

With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.

Mia ThompsonJan 2, 2026
Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics
Platform Analytics8 min read

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics

Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.

Olivia GrantJan 1, 2026
YouTube's Year in Review Feature Unlocks New Marketing Intelligence Goldmine
industry8 min read

YouTube's Year in Review Feature Unlocks New Marketing Intelligence Goldmine

YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.

Morgan StevensDec 7, 2025
Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation
creators8 min read

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation

TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.

Jordan StevensDec 7, 2025
Meta's Instagram Marketing API Gets 4 Game-Changing Metrics for 2025
platforms4 min read

Meta's Instagram Marketing API Gets 4 Game-Changing Metrics for 2025

Meta rolls out four game-changing Instagram Marketing API metrics including Reels Skip Rate and Repost tracking, giving marketers unprecedented content performance insights for 2025.

Andrew ThompsonDec 6, 2025
TikTok's Nearby Feed Launches: Europe's $2.8B Local Business Revolution
social media marketing7 min read

TikTok's Nearby Feed Launches: Europe's $2.8B Local Business Revolution

TikTok's new Nearby Feed is connecting users with local businesses through location-based content, potentially revolutionizing how brands approach hyperlocal social commerce.

Sarah MitchellDec 5, 2025