Sports Marketing•8 min read
TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes•Jan 10, 2026