
Meta's GEM AI Offers a Glimpse into Generative Ads Future
Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.
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Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.

Meta's new Generative Ads Model (GEM) is changing ad creation. Discover how this AI innovation impacts personalization and efficiency for advertisers.

New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.

Meta's experimental AI photo feature launches beta testing, reshaping how brands approach visual content creation while raising authenticity questions

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.