Social Commerce•8 min read
TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence
TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.
Harper Kline•Jan 5, 2026