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3 results for "Meta platforms"

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation

TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.

Jordan Stevens•Dec 7, 2025

platforms•8 min read

Threads' Cross-Platform Follower Import Reshapes Social Media Strategy

Meta's newest feature allowing Threads users to import followers from X could fundamentally change how brands build audiences across platforms, with early adoption showing 67% faster growth rates.

David Kim•Dec 5, 2025

industry•8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla•Nov 21, 2025