Platform Updates•8 min read
Instagram Reels Expands to TVs: Boosting Brand Reach by 25% in Living Rooms
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan•Dec 30, 2025