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3 results for "ROI metrics"

2026 Signals End of Honeymoon for Creator Content and GenAI: Brands Push for ROI Accountability

The buzz around creator campaigns and AI-generated ads is cooling fast in 2026. With brands demanding standardized metrics and facing new regulations, marketers need to rethink strategies to ensure real returns—explore the shifts and how to navigate them.

Taylor Voss•Jan 1, 2026

Platform Updates•8 min read

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil

With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.

Mia Thompson•Jan 2, 2026

industry•8 min read

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing

The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.

Victoria Sterling•Nov 11, 2025