10 results for "ad spend"
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.
LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.
TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.
