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7 results for "advertising spend"

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026
industry7 min read

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026

Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.

Penelope DaviesNov 11, 2025
Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion
industry8 min read

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion

Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.

Penelope DaviesNov 11, 2025
Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?
industry7 min read

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.

Samantha ChenNov 11, 2025
92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check
industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel ChenNov 12, 2025
Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics
industry9 min read

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics

Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.

Victoria SterlingNov 11, 2025
The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing
industry8 min read

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing

The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.

Victoria SterlingNov 11, 2025
Retail Media's Explosive Growth: Is It Overtaking TV by 2026?
industry7 min read

Retail Media's Explosive Growth: Is It Overtaking TV by 2026?

Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.

Samantha ChenNov 11, 2025