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2 results for "brand budgets"

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry

Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape

Jason Wilder•Nov 17, 2025

industry•8 min read

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption

Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.

Victoria Sterling•Nov 12, 2025