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5 results for "brand collaboration"

TikTok's Holiday Creator Rewards: $28K Incentives Reshape Brand Collaborations
Creator Economy8 min read

TikTok's Holiday Creator Rewards: $28K Incentives Reshape Brand Collaborations

TikTok's latest creator rewards program, launching December 15, offers up to $28,000 in incentives through January 2026. Discover how this boosts creator earnings and opens new doors for marketers seeking authentic partnerships.

Zoe RamirezDec 28, 2025
YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge
industry8 min read

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge

YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.

Brooke HendersonNov 20, 2025
6 Influencer Marketing Shifts Reshaping Brands in 2026
Influencer Strategies10 min read

6 Influencer Marketing Shifts Reshaping Brands in 2026

Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.

Aria BennettJan 11, 2026
YouTube's Hype Program Goes Global: Fueling Creator Growth and Brand Deals in 2025
Creator Economy8 min read

YouTube's Hype Program Goes Global: Fueling Creator Growth and Brand Deals in 2025

YouTube's Hype program expands worldwide, empowering fans to boost emerging creators under 500K subscribers. With creator payments up 79%, brands now have prime access to authentic partnerships—here's how to capitalize on this shift.

Connor ReillyDec 29, 2025
2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot
Creator Economy8 min read

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot

Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.

Aisha RahmanDec 24, 2025