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2 results for "consumer engagement"

Messaging Platforms Revolution: 67% Brand Adoption Surge Reshapes Direct Communication

New data reveals messaging platforms like WhatsApp Business, Telegram, and Discord seeing 67% brand adoption surge as brands pivot to direct communication strategies.

Jessica Watson•Dec 3, 2025

industry•8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen•Nov 12, 2025