10 results for "creator partnerships"
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.
Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
YouTube sensation MrBeast just called out the harsh truth behind chasing influencer fame—most fail, and burnout is rampant. With 52% of creators exhausted, brands face a shaky partnership landscape. Here's how to navigate it.
Listerine teams up with Twitch creators to turn everyday mouthwash noises into catchy tracks, blending live streams with sonic branding to hook Gen Z during New Year's. This fresh take on influencer marketing could redefine how brands sound in social spaces.
With cash prizes up to $25,000 and full marketing coupons, TikTok's Black Friday and Cyber Monday challenges are transforming how brands tap into creator-driven sales. Early data shows 246% GMV lifts—here's how to join the rush.
