
Netflix-Spotify Partnership Triggers Podcast-to-Streaming Creator Gold Rush
Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.
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Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.
Meta's newest feature allowing Threads users to import followers from X could fundamentally change how brands build audiences across platforms, with early adoption showing 67% faster growth rates.

New IAB data reveals creator economy jobs have grown 10x since 2008, spreading beyond Silicon Valley to emerging hubs in Austin, Nashville, and Miami. This geographic shift is reshaping marketing strategies.

Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.