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10 results for "digital strategy"

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts
Regulatory Changes8 min read

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts

As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.

Lucas FernandezJan 5, 2026
Threads Ads Test Ignites New Marketing Opportunities in 2026
Platform Updates8 min read

Threads Ads Test Ignites New Marketing Opportunities in 2026

Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.

Cameron ReyesJan 3, 2026
2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot
Creator Economy8 min read

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot

Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.

Aisha RahmanDec 24, 2025
Meta AI's Real-Time News Revolution: What Marketers Need to Know
platforms8 min read

Meta AI's Real-Time News Revolution: What Marketers Need to Know

Meta AI now integrates real-time news from CNN, Fox News, and major publishers, reshaping how brands leverage AI for content discovery and audience engagement in 2025.

Alexandra SterlingDec 6, 2025
Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems
, 8 min read

Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems

Meta's new shopping features, TikTok's link stickers, and LinkedIn's booking tools signal platforms are becoming complete commerce infrastructure.

Alexandra SterlingDec 3, 2025
The Great Marketing Shift: Why 99% of Searchers Avoid AI While Creators Drive 4x Better Results
industry9 min read

The Great Marketing Shift: Why 99% of Searchers Avoid AI While Creators Drive 4x Better Results

While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.

Marcus RiveraNov 30, 2025
AI Search Hype Meets Reality: Why 99% of Searchers Still Choose Human Results
industry8 min read

AI Search Hype Meets Reality: Why 99% of Searchers Still Choose Human Results

BrightEdge data reveals AI search accounts for less than 1% of search volume, challenging 2025 marketing assumptions about the future of content discovery and SEO strategy.

Marcus RiveraNov 29, 2025
Web3 Social Platforms Spark Creator Economy Revolution with 340% Revenue Growth
industry9 min read

Web3 Social Platforms Spark Creator Economy Revolution with 340% Revenue Growth

New blockchain-powered social networks are transforming how creators monetize content, with decentralized platforms delivering 340% higher earnings than traditional social media

Victoria SterlingNov 28, 2025
Creator Commerce Overtakes TV: AI Design Sparks Consumer Preference Revolution
industry9 min read

Creator Commerce Overtakes TV: AI Design Sparks Consumer Preference Revolution

New data reveals creator-driven ads achieving 4x higher CTR while consumer studies show AI design preferences depend on product type, signaling massive shifts in digital marketing strategy for 2026.

Marcus ChenNov 26, 2025
Pinterest's AI Visual Search Engine Transformation Sparks 67% Marketer Strategy Shift
creators8 min read

Pinterest's AI Visual Search Engine Transformation Sparks 67% Marketer Strategy Shift

The platform's cutting-edge AI visual search technology is revolutionizing how brands reach consumers, with early adopters reporting 67% higher engagement rates in Q4 2025

Victoria SterlingNov 24, 2025