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10 results for "e-commerce"

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence
Social Commerce8 min read

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence

TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.

Harper KlineJan 5, 2026
Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers
AI Marketing8 min read

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers

Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.

Taylor JenkinsJan 11, 2026
Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands
Platform Updates10 min read

Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands

Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.

Casey MitchellJan 10, 2026
TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers
Platform Updates8 min read

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers

TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.

Blake ThorntonJan 10, 2026
Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026
Platform Updates8 min read

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026

Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.

Jordan PatelJan 9, 2026
Meta's $2B Manus AI Grab Faces China Probe: Marketers' 2026 Playbook
AI Marketing10 min read

Meta's $2B Manus AI Grab Faces China Probe: Marketers' 2026 Playbook

Meta's blockbuster $2 billion acquisition of AI powerhouse Manus promises revolutionary tools for social campaigns, yet China's regulatory scrutiny adds uncertainty. Unpack the tech, risks, and strategies brands can't ignore this year.

Rebecca LangfordJan 8, 2026
Ted Murphy's COEY Launch: AI Automates Content Creation for Marketers at CES 2026
AI Marketing10 min read

Ted Murphy's COEY Launch: AI Automates Content Creation for Marketers at CES 2026

Influencer marketing pioneer Ted Murphy unveils COEY, an AI-first platform slashing content production costs and boosting efficiency. Discover how this CES 2026 debut could transform your marketing workflows with autonomous machines and scalable creativity.

Marcus HaleJan 7, 2026
Reddit's 4.9 Billion Visits Boom: Marketers' Guide to Authentic Engagement in 2026
Social Media Trends8 min read

Reddit's 4.9 Billion Visits Boom: Marketers' Guide to Authentic Engagement in 2026

Reddit now draws 4.9 billion monthly visits, outpacing many rivals and shaping AI search results. Learn how brands are leveraging this community powerhouse for genuine connections, lower CPAs, and real ROI without the polish of traditional social.

Owen FitzgeraldJan 6, 2026
TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts
Regulatory Changes8 min read

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts

As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.

Lucas FernandezJan 5, 2026
Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026
Platform Updates8 min read

Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026

Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?

Sophia BennettJan 5, 2026