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2 results for "e-commerce advertising"

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion

Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.

Penelope Davies•Nov 11, 2025

industry•7 min read

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.

Samantha Chen•Nov 11, 2025