4 results for "fan engagement"
TikTok just unveiled Gameplan, a suite of tools aimed at supercharging how sports organizations connect with fans. With 60 million creators already in the mix, this could mean bigger ticket sales and deeper loyalty for brands—here's how marketers can jump in.
Snapchat's latest launch lets top creators charge $4.99-$19.99 monthly for exclusive content, tapping into a 24M-strong Snapchat+ base with 71% YoY growth. This shift promises deeper fan engagement and new avenues for brands to partner with influencers.
Spotify's AI DJ feature is reshaping how artists market their music, with new data showing creators leveraging the technology for personalized fan engagement and discovery strategies.
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
