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2 results for "gen-z"

Discord's Marketing Hub Sparks 35% Engagement Surge as Gen Z Moves Beyond Traditional Social Media

Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.

Victoria Sterling•Nov 13, 2025

Platform Updates•8 min read

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers

TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.

Blake Thornton•Jan 10, 2026