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2 results for "generative AI marketing"

2026 Social Marketing Trends: AI Backlash Meets Mega-Creator Boom

As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.

Ava Sinclair•Jan 7, 2026

industry•8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen•Nov 12, 2025