Platform Updates•8 min read
Instagram's 5-Hashtag Limit Hits: Reshaping Reach for Marketers in 2026
Instagram's new cap on hashtags to just five per post is shaking up discovery tactics. With past data showing optimal use at 20-30, brands must pivot to niche tags for better targeting—here's how this change affects your strategy and what experts recommend.
Elena Rossi•Jan 7, 2026