Regulatory Changes•8 min read
TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers
TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.
Liam Harper•Dec 21, 2025