3 results for "live shopping"
Meta's new bonus program pays creators for real-time sales during live shopping broadcasts, with early adopters seeing 43% higher conversion rates than traditional social media formats.
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
