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2 results for "local marketing"

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation

TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.

Jordan Stevens•Dec 7, 2025

Social Commerce•10 min read

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note

Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.

Alex Rivera•Jan 4, 2026