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2 results for "marketing transparency"

Chiefs Pioneer Verified Digital Metrics: Revolutionizing Sports Marketing Transparency

The Kansas City Chiefs just set a precedent by providing partners with independently verified digital media data, boosting trust and ROI in sponsorships. Discover how this shift could redefine brand strategies across professional leagues.

Mason Reed•Feb 24, 2026

Influencer Strategies•8 min read

ANA Study: Influencer Agencies Claim 30% Commissions Amid Rising Spends in 2026

A fresh ANA report uncovers that influencer marketing agencies are pocketing 30% commissions on average, even as U.S. spends hit $12.7 billion this year. With transparency gaps persisting, here's how marketers can safeguard their budgets and boost ROI.

Evan Patel•Feb 21, 2026