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Threads' Cross-Platform Follower Import Reshapes Social Media Strategy
social media updates•6 min read

Threads' Cross-Platform Follower Import Reshapes Social Media Strategy

Threads' new follower import from X could reshape social media strategy, creating portable audiences and new competitive dynamics for marketers.

David Kim•Dec 4, 2025
Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery
platforms•8 min read

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery

Meta's $50M AI licensing deals with publishers like CNN and People Inc. are creating new brand discovery opportunities through Meta AI. What marketers need to know about this game-changing shift.

Rachel Thompson•Dec 6, 2025