4 results for "search marketing"
New data reveals users are abandoning traditional search results, fundamentally altering how content gets discovered and creating new challenges for marketers.
While marketers focus on SEO rankings, users are abandoning search engines entirely. Conversational AI is reshaping content discovery, forcing brands to rethink their entire discovery strategy for 2026.
BrightEdge data reveals AI search accounts for less than 1% of search volume, challenging 2025 marketing assumptions about the future of content discovery and SEO strategy.
New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.
