10 results for "short-form video"
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.
TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
TikTok just unveiled Gameplan, a suite of tools aimed at supercharging how sports organizations connect with fans. With 60 million creators already in the mix, this could mean bigger ticket sales and deeper loyalty for brands—here's how marketers can jump in.
Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.
