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3 results for "social media authenticity"

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers

TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.

Blake Thornton•Jan 10, 2026

AI Marketing•8 min read

Google's Gemini AI Detection: Arming Marketers Against Deepfake Floods in 2026

Deepfakes are infiltrating social media, eroding trust—Google's new Gemini verification tools could be the shield marketers need. Explore how this update impacts content strategies and authenticity in a AI-saturated world.

Ethan Morales•Jan 2, 2026

Creator Economy•8 min read

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot

Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.

Aisha Rahman•Dec 24, 2025