Search Results

9 results for "social media engagement"

Serialized Social Media Series: Hooking Brands' Audiences in 2026
Social Media Trends8 min read

Serialized Social Media Series: Hooking Brands' Audiences in 2026

Brands are shifting to episodic storytelling on social platforms, with 57% of users craving original series. Learn how this trend fosters loyalty and boosts engagement through real examples and strategies.

Elara VossJan 4, 2026
TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025
Platform Updates8 min read

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025

Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.

Sophia GrantDec 30, 2025
TikTok's New Audio DMs and Attachments: Transforming Brand Engagement in 2025
Platform Updates8 min read

TikTok's New Audio DMs and Attachments: Transforming Brand Engagement in 2025

TikTok's latest direct messaging upgrades with audio notes and media attachments are set to deepen brand-consumer interactions, especially amid holiday shopping frenzy. Learn how these features could drive a 25% uptick in response rates for savvy marketers.

Ryan KellerDec 25, 2025
CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo SevillaNov 21, 2025
Netflix-Spotify Partnership Triggers Podcast-to-Streaming Creator Gold Rush
creators7 min read

Netflix-Spotify Partnership Triggers Podcast-to-Streaming Creator Gold Rush

Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.

Maxwell ReedNov 20, 2025
92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check
industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel ChenNov 12, 2025
The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing
industry8 min read

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing

The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.

Victoria SterlingNov 11, 2025
X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers
platforms8 min read

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers

X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.

Evan TorresNov 10, 2025
TikTok's AI-Powered Creator Tools Spark 40% Engagement Surge for Brands
platforms8 min read

TikTok's AI-Powered Creator Tools Spark 40% Engagement Surge for Brands

TikTok just unveiled AI-driven features for creators, leading to a reported 40% jump in brand engagement. Discover how these tools are reshaping influencer partnerships and what marketers need to know to capitalize.

Jordan HaleNov 10, 2025