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10 results for "social media trends"

Pinterest Acquires tvScientific: Unlocking CTV Performance Ads for Marketers
Platform Updates8 min read

Pinterest Acquires tvScientific: Unlocking CTV Performance Ads for Marketers

Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.

Riley DonovanJan 12, 2026
2026 Social Marketing Trends: AI Backlash Meets Mega-Creator Boom
Social Media Trends8 min read

2026 Social Marketing Trends: AI Backlash Meets Mega-Creator Boom

As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.

Ava SinclairJan 7, 2026
TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands
Social Commerce8 min read

TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands

TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.

Victoria LangDec 31, 2025
TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers
Sports Marketing8 min read

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers

FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.

Connor HayesJan 10, 2026
Reddit's 4.9 Billion Visits Boom: Marketers' Guide to Authentic Engagement in 2026
Social Media Trends8 min read

Reddit's 4.9 Billion Visits Boom: Marketers' Guide to Authentic Engagement in 2026

Reddit now draws 4.9 billion monthly visits, outpacing many rivals and shaping AI search results. Learn how brands are leveraging this community powerhouse for genuine connections, lower CPAs, and real ROI without the polish of traditional social.

Owen FitzgeraldJan 6, 2026
Threads Ads Test Ignites New Marketing Opportunities in 2026
Platform Updates8 min read

Threads Ads Test Ignites New Marketing Opportunities in 2026

Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.

Cameron ReyesJan 3, 2026
Follower Counts Fade: How Algorithms Are Redefining Creator Success in 2026
Creator Economy8 min read

Follower Counts Fade: How Algorithms Are Redefining Creator Success in 2026

Algorithms have sidelined follower numbers, making trust the real currency for creators and brands. With a 21% trust surge, discover strategies to connect authentically amid AI chaos.

Jordan HaleJan 1, 2026
2026 Signals End of Honeymoon for Creator Content and GenAI: Brands Push for ROI Accountability
Creator Economy8 min read

2026 Signals End of Honeymoon for Creator Content and GenAI: Brands Push for ROI Accountability

The buzz around creator campaigns and AI-generated ads is cooling fast in 2026. With brands demanding standardized metrics and facing new regulations, marketers need to rethink strategies to ensure real returns—explore the shifts and how to navigate them.

Taylor VossJan 1, 2026
Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025
Platform Updates8 min read

Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025

Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.

Gabriel TorresDec 31, 2025
TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025
Platform Updates8 min read

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025

Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.

Sophia GrantDec 30, 2025