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3 results for "social search"

Social Search Surge: Platforms Dethroning Google for Marketers in 2026

Gen Z is skipping Google for TikTok and Instagram searches, with 46% preferring social discovery. Explore how this shift reshapes marketing strategies and what brands must do to stay visible.

Zoe Ramirez•Jan 8, 2026

Platform Analytics•8 min read

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics

Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.

Olivia Grant•Jan 1, 2026

industry•8 min read

AI Search Reality Check: 99% Market Share Remains Human-Powered Despite 2025 Hype

New data reveals AI search commands less than 1% market share despite the hype, forcing marketers to rethink their 2026 content strategies around traditional search dominance.

Alex Chen•Nov 29, 2025