4 results for "trust metrics"
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.
X's Community Notes achieves 89% accuracy milestone, revolutionizing real-time information marketing strategies and brand reputation management approaches across social platforms.
Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.
Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.
