Insights and news about creators, influencers, and content monetization
Instagram's new "Restyle" AI feature is transforming story marketing as brands pivot to AI-powered content creation. Early results show 34% higher engagement rates.
LinkedIn's new "Saves" and "Shares" metrics are reshaping how we measure professional engagement, prioritizing depth over virality.
New IAB data reveals creator economy jobs have grown 10x since 2008, spreading beyond Silicon Valley to emerging hubs in Austin, Nashville, and Miami. This geographic shift is reshaping marketing strategies.
ChatGPT and AI apps are becoming major news distribution channels, forcing marketers to rethink content strategies as 2025 sees 340% surge in AI-mediated content consumption.
New AI-powered content planning integration between ChatGPT and Canva promises to revolutionize how creators develop social media strategies, with early adopters reporting 340% faster campaign development.
Discord's new Creator Economy 2.0 program is generating 340% revenue increases for participants, with small creators outpacing established ones by 200%.
While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.
BrightEdge data reveals AI search accounts for less than 1% of search volume, challenging 2025 marketing assumptions about the future of content discovery and SEO strategy.
New consumer psychology research reveals a critical marketing divide: audiences prefer human creators for nostalgic products but embrace AI design for innovation. The 1,418-person study shows clear psychological triggers reshaping creator economy strategies.
Revolutionary study reveals consumers prefer AI-designed innovative products over human-created ones, fundamentally reshaping marketing strategies across industries.
Discord's new Creator Monetization Program delivers unprecedented results with 200% revenue increases for small creators, challenging traditional social platforms and reshaping how communities generate income.
