Latest updates and trends from the social media marketing industry
New research reveals 50% surge in AI adoption among creative professionals, yet 69% feel unprepared - exposing critical industry readiness gaps that could reshape 2026 marketing strategies.
How AI is transforming affiliate marketing strategies, creator partnerships, and performance measurement in 2026. New data reveals automation adoption rates and emerging platforms.
The $4.9T digital economy revolution is reshaping social media marketing—why 2026 won't be about bigger budgets but smarter algorithms.
Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage
Marketing operations hit historic 73% automation adoption as teams free up 25+ weekly hours for strategy while platforms drive 156% tool uptake growth. The human-machine balance challenge intensifies.
Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.
Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.
Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.
Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.
New research reveals how AI closes the $47 billion creative measurement gap, enabling marketers to predict and optimize content performance with 73% accuracy.
