Latest features, changes, and updates from major social media platforms
Major platforms launch AI video tools reshaping content creation. Brands rush to adopt synthetic media as creator economy faces disruption and marketing budgets shift toward automated production.
Major social platform rolls out comprehensive AI features, driving unprecedented engagement metrics and opening new opportunities for authentic community-driven marketing strategies.
Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.
Meta's experimental AI photo feature launches beta testing, reshaping how brands approach visual content creation while raising authenticity questions
TikTok unveils comprehensive creator commerce platform with $50M investment fund, introducing AI-powered match tools and integrated payment systems that could redefine brand-creator partnerships in 2025.
New Opal AI tool promises massive content scalability, but critics worry about low-quality search results flooding Google. Real impact on content strategy.
Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.
Meta's new Generative Ads Model (GEM) is changing ad creation. Discover how this AI innovation impacts personalization and efficiency for advertisers.
Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.
X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.
Instagram's new AI-powered caption tool is making waves, with beta testers reporting a 22% increase in content reach for visually impaired users. Marketers, this could redefine how you craft inclusive campaigns—dive into the details and strategies.
Snapchat just supercharged its My AI chatbot with shopping capabilities, leading to a 30% spike in user engagement. Discover how this tool is reshaping social commerce and what marketers need to know to capitalize.
