Browse all articles from SMM News
TikTok's new affiliate tools transform social commerce landscape as brands pivot from traditional advertising to creator-driven partnerships, with 89% reporting strategic shifts.
While marketers focus on SEO rankings, users are abandoning search engines entirely. Conversational AI is reshaping content discovery, forcing brands to rethink their entire discovery strategy for 2026.
AI search is revolutionizing content discovery, favoring fast answers and interactive formats over traditional links. Discover how this shift impacts marketing strategies.
Meta's AI Persona Builder is reshaping social commerce with 43% higher conversion rates. Early adopters report significant gains in customer service efficiency and personalized engagement.
Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.
New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.
As ChatGPT and AI search tools reshape how consumers find information, Answer Engine Optimization (AEO) emerges as the critical strategy marketers must master for 2026 success.
Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.
Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.
YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.
LinkedIn's $15M creator program launches as 23% of brands plan increased investment, but competition intensifies from established platforms dominating creator budgets.
Google's AI Overview is transforming content strategy as marketers scramble to optimize for zero-click journeys and instant answers. New data reveals which formats now drive results.
