Browse all articles from SMM News
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Buzzy's new AI platform analyzes TikTok and Instagram trends to generate ready-to-post videos, helping marketers boost engagement without the guesswork. Early adopters report millions of views and sold-out inventory.
Instagram's new Trial Reels let creators test videos with non-followers before going live, driving 40% more posts and 80% higher reach. Discover how this tool is reshaping content strategies for marketers aiming to crack the algorithm.
Cava's Instagram dating microseries 'Bowlmates' proves organic content can outperform paid ads, drawing 475K views in season one. Discover how brands can leverage social-native entertainment to connect with Gen Z without big budgets.
TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.
Analysis reveals YouTube's September algorithm change creating 30-day content shelf life, forcing creators to choose between quality and quantity in $37B influencer marketing landscape.
Jimmy Donaldson's Beast Industries launches a creator-brand marketplace targeting Fortune 500 marketers as creator ad spending hits $37B. Could this be the disruption the $37B industry needs?
YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.
TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.
Meta's $50M AI licensing deals with publishers like CNN and People Inc. are creating new brand discovery opportunities through Meta AI. What marketers need to know about this game-changing shift.
Meta AI now integrates real-time news from CNN, Fox News, and major publishers, reshaping how brands leverage AI for content discovery and audience engagement in 2025.
Meta rolls out four game-changing Instagram Marketing API metrics including Reels Skip Rate and Repost tracking, giving marketers unprecedented content performance insights for 2025.
