Browse all articles from SMM News
A fresh ANA report uncovers that influencer marketing agencies are pocketing 30% commissions on average, even as U.S. spends hit $12.7 billion this year. With transparency gaps persisting, here's how marketers can safeguard their budgets and boost ROI.
Instagram's new comments on Stories feature is live, unlocking deeper user interactions and algorithm favoritism. With data showing 21% higher engagement from replies, here's how brands can capitalize on this for better reach and conversions.
OpenAI has quietly introduced ads into ChatGPT, starting with Expedia promotions in user conversations. This move opens a new frontier for marketers, blending AI chats with targeted ads amid 800 million weekly users—but what does it mean for your strategy?
Russia's complete block on Facebook, Instagram, and WhatsApp disrupts access for 70M+ users, forcing global brands to rethink strategies. Learn how to pivot to local alternatives and maintain ROI in restricted markets.
Target is testing contextual ads inside ChatGPT, tapping into 800 million users with 40% monthly traffic growth. Discover how this shifts conversational commerce and what it means for your ad strategy.
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
Snapchat's latest launch lets top creators charge $4.99-$19.99 monthly for exclusive content, tapping into a 24M-strong Snapchat+ base with 71% YoY growth. This shift promises deeper fan engagement and new avenues for brands to partner with influencers.
Social media's playbook is flipping in 2026 with lo-fi authenticity, proactive listening for growth, and sustainability that sparks joy. Discover how these trends boost engagement and what marketers need to do now.
TikTok's Live Fest hits Las Vegas on Feb 12, hosted by Keke Palmer and headlined by Demi Lovato. This creator extravaganza offers brands fresh ways to engage audiences through live streaming—think sponsorships, shoppable moments, and viral collaborations that could boost engagement by 5x.
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
As AI-generated content overtakes human creations on social feeds, new platforms like Meta's Vibes and OpenAI's Sora are redefining engagement. Discover the stats, challenges, and strategies marketers can't ignore this year.
