Browse all articles from SMM News
TikTok's new US joint venture secures data and algorithms, dodging a potential ban. With 200M users and $14.5B in projected ad revenue, marketers gain stability but face algorithm tweaks—here's how to adapt.
Meta's fresh AI updates to Partnership Ads Hub are transforming how brands collaborate with creators, delivering 19% lower costs per acquisition and 13% higher click-through rates. This guide breaks down the features, stats, and strategies marketers need to leverage authentic content at scale.
YouTube's bold move to integrate live streaming into Shorts could spike engagement by 25% for creators and brands. This update blends short-form virality with interactive broadcasts—here's how marketers can capitalize on it right now.
X is rolling out tests for in-stream paid promotion tags, ditching clunky #ad hashtags for seamless disclosures. This could transform how marketers build trust and run influencer campaigns—here's the breakdown.
Meta's fresh tools for Reels and Threads let brands insert ads into viral cultural waves, delivering up to 25% engagement spikes. Learn how to turn fleeting trends into lasting brand loyalty.
Instagram's latest update lets English-speaking users tweak their feeds directly, raising questions for brands on visibility. Learn how this personalization wave changes the game and what strategies will keep your content thriving.
Just hours ago, TikTok's U.S. data center failure disrupted ad campaigns nationwide, highlighting the dangers of over-reliance on volatile platforms. Discover the impacts, expert insights, and strategies to safeguard your marketing efforts.
TikTok Shop is exploding with $23.41 billion in projected US sales for 2026, surpassing retail giants like Target. Learn how this shift demands new marketing tactics, from creator partnerships to viral video strategies, to capture Gen Z shoppers.
Meta kicks off tests for paid subscriptions on Instagram, Facebook, and WhatsApp, promising ad-free feeds and AI perks. Marketers, here's how to adapt your campaigns amid this revenue pivot.
Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
