Browse all articles from SMM News
Gen Z is skipping Google for TikTok and Instagram searches, with 46% preferring social discovery. Explore how this shift reshapes marketing strategies and what brands must do to stay visible.
Influencer marketing pioneer Ted Murphy unveils COEY, an AI-first platform slashing content production costs and boosting efficiency. Discover how this CES 2026 debut could transform your marketing workflows with autonomous machines and scalable creativity.
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Instagram's new cap on hashtags to just five per post is shaking up discovery tactics. With past data showing optimal use at 20-30, brands must pivot to niche tags for better targeting—here's how this change affects your strategy and what experts recommend.
Reddit just unveiled Max Campaigns at CES 2026, an AI-powered ad tool automating targeting and bidding. Early tests show 37% lower CPC and 26% higher CTR—here's how it could transform your social ad strategy.
Reddit now draws 4.9 billion monthly visits, outpacing many rivals and shaping AI search results. Learn how brands are leveraging this community powerhouse for genuine connections, lower CPAs, and real ROI without the polish of traditional social.
LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.
TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?
Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
