Browse all articles from SMM News
New research reveals how AI closes the $47 billion creative measurement gap, enabling marketers to predict and optimize content performance with 73% accuracy.
The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.
As AI search gains momentum, traditional SEO tactics are losing effectiveness. New research reveals brands must optimize content for Large Language Models instead of just search engines to maintain visibility and engagement in 2025.
New Opal AI tool promises massive content scalability, but critics worry about low-quality search results flooding Google. Real impact on content strategy.
Google's AI is answering 60% of queries directly, killing traditional SEO. Smart brands are rewriting content for LLM optimization and seeing 40% traffic gains. Here's how.
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.
Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.
Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.
AI-generated search results are impacting publisher traffic. Learn how LLM optimization can help your content get cited and seen.
